One flat fee for the agent. Everything it needs included.
HowAIAds will charge by ad-spend band, not a percentage of your budget, so the agent never earns more by spending more of your money. Every plan includes the AI answer checks it needs to decide where to pay — no other tools or subscriptions required. Design partners pay nothing during the pilot.
Budget caps you approvePaid never counted as organicStop switch and decision log
Planned pricing — not yet on sale.
There is no checkout and nothing is billed today. Plans, prices and features may change before general availability, and features are delivered as each one ships; anyone who signs up sees the final price before paying.
One brand testing chatbot ads
Starter
$99/ month
or $990 / year — two months free
Find out where paid placement beats waiting for AI to mention you — without an agency retainer.
$5kad spend / mo
1ad account
25AI answer checks / wk
1 brand or website
Weekly AI answer checks (powered by HowAICite)
Question-by-question spend decisions
Budget caps, bid ceiling and stop switch
Decision log with the evidence behind each call
Paid and organic results reported separately
2 team seats · email support
Join the free pilot No charge today. Pilot first, price confirmed before purchase.
Most popular
Teams running chatbot ads every week
Growth
$249/ month
or $2,490 / year — two months free
Run several brands or markets with approvals, accuracy holds and a weekly performance brief.
$25kad spend / mo
3ad accounts
100AI answer checks / wk
Everything in Starter
3 brands or markets
Accuracy hold: bids pause while AI misstates your brand
Approval step for budget and market changes
Weekly performance brief
5 team seats
Join the free pilot No charge today. Pilot first, price confirmed before purchase.
Multi-brand and multi-market advertisers
Scale
$499/ month
or $4,990 / year — two months free
Operate a larger paid program with audit-ready records for finance, legal and leadership.
$100kad spend / mo
10ad accounts
300AI answer checks / wk
Everything in Growth
10 brands or markets
Audit-ready export of every decision
Decision API access
15 team seats
Priority support
Join the free pilot No charge today. Pilot first, price confirmed before purchase.
Large or regulated advertisers
Enterprise
Custom
annual agreement
For more than $100k a month in chatbot ad spend, many brands, or procurement and security review.
$100k+ad spend / mo
Customad accounts
CustomAI answer checks
Everything in Scale
Custom approval chains and spend limits
Security and procurement review
Named contact and onboarding
Talk to us Scope agreed in writing before any payment.
Design-partner pilot: free
Approved design partners use HowAIAds at no charge until autonomous campaign management is live on their account. In return we ask for honest feedback and permission to use anonymized, aggregated results to improve the product. Today the pilot includes HowAICite-backed spend recommendations and a read-only Microsoft Advertising connection; it cannot change or fund campaigns.
What you pay, and to whom
Ad spend
Paid to the ad platform
Your media budget is billed by Microsoft, OpenAI or Google to your own ad account. HowAIAds never holds or resells your ad spend.
HowAIAds fee
A flat monthly fee
Set by your spend band, not a percentage, so saving you money never costs us revenue.
Example
$10,000 a month in ads
An agency charging 15% of spend would cost $1,500 a month. HowAIAds Growth would be $249 — and it tells you where not to spend.
PRICING QUESTIONS
Clear before you commit.
Do I need any other HowAI product?
No. HowAIAds works on its own. Each plan includes weekly AI answer checks: for each buyer question, the agent looks at what an AI assistant answers and whether your brand already appears, so it only pays where you are missing. These checks run on HowAICite technology behind the scenes; you never need a separate plan. Add HowAICite only if you want its deeper visibility analysis.
What is an AI answer check?
One buyer question asked to one AI assistant, with the answer read for your brand, competitors and cited sources. Starter includes 25 questions checked every week; you choose the questions and the assistant.
What counts as ad spend?
Media spend billed by the ad platforms in the ad accounts connected to HowAIAds during a calendar month. Spend in accounts you do not connect is not counted.
What happens if my spend grows past my plan?
Nothing changes automatically. If spend stays above your band for two consecutive months, we ask before moving you to the next plan.
Which ad platforms are included?
Every plan includes every platform HowAIAds supports at no extra cost. ChatGPT Ads and Microsoft Advertising (Copilot and Bing) come first, as read-only connections in the pilot; Google AI Mode follows. Automated changes are enabled per platform only after they have run on real accounts.
Can I cancel? What happens to my campaigns?
Plans are planned to be monthly with no long-term contract. Your ad accounts and campaigns always stay yours; cancelling only stops the agent and keeps your exportable history.
Are taxes included?
Prices are in US dollars and exclude applicable taxes, which are shown before purchase.
When can I buy it?
Not yet. HowAIAds goes on sale after design partners have proven it on real ad accounts. Pilot participants hear first and see the final price before paying anything.
DESIGN-PARTNER PREVIEW
Help shape the first ad agent for AI chatbots.
Bring one real advertiser account and a conversion goal. The pilot is free and starts read-only.